INTRIZ

INTRIZ

Innovation Framework for Intangible Solutions

A systematic approach to resolving contradictions in service design and organizational innovation

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Why INTRIZ?

Service-Specific

Designed specifically for intangible solutions like services and organizations, not just adapted from product innovation

Experience-Focused

Centers on experience parameters that matter in service design and organizational development

Practical Approach

Provides specific principles and methods to resolve contradictions in intangible domains

Getting Started

  1. 1

    Identify Parameters

    Select the experience parameter you want to improve

  2. 2

    Identify Contradictions

    Determine which parameter might be negatively affected

  3. 3

    Apply Principles

    Use recommended principles to resolve the contradiction

  4. 4

    Develop Solutions

    Create innovative solutions based on the principles

Start Using INTRIZ

Featured Principles

User-Centricity

Solutions should be designed based on genuine understanding of user needs

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Process Simplification

Activities that fail to add value should be eliminated

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Segmentation of Experience

Divide the experience into independent parts that can be optimized separately

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Physical to Digital Transformation

Transform physical interactions into digital experiences where appropriate

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