Principles Explorer
Explore the INTRIZ principles and learn how to apply them in your innovation challenges.
User-Centricity
Design based on genuine understanding of user needs, goals, and contexts
Experience DesignJourney Coherence
Design experiences as unified journeys rather than isolated touchpoints
Experience DesignTemporal Design
Design with explicit consideration of time as a critical dimension of experience
Experience DesignEmotional Resonance
Design to evoke specific emotional responses at key moments
Experience DesignCognitive Alignment
Design to match users' mental models and cognitive processes
Experience DesignProcess Simplification
Eliminate activities that fail to add value for the customer
Service EnablerRole Clarity
Clearly define the roles and responsibilities of all participants in the service
Service EnablerAppropriate Automation
Automate routine tasks while preserving human touch for emotional and complex interactions
Service EnablerFeedback Integration
Build continuous feedback loops into the service system
Service EnablerTechnology Enablement
Use technology to enhance human capabilities rather than replace them
Service EnablerSegmentation of Experience
Divide the experience into distinct segments that can be optimized independently
Contradiction ResolutionExtraction of Value
Extract the essential value-creating elements from a service and deliver them in a new way
Contradiction ResolutionNested Experience Levels
Create multiple levels of experience depth that users can access based on their needs
Contradiction ResolutionAsymmetric Personalization
Apply personalization selectively to the elements that create the most value
Contradiction ResolutionTemporal Separation
Separate conflicting service elements in time rather than trying to deliver them simultaneously
Contradiction ResolutionPhysical to Digital Transformation
Transform physical service elements to digital while preserving core value
TransformationReactive to Proactive Transformation
Transform services from responding to problems to preventing them
TransformationTransactional to Relational Transformation
Transform single transactions into ongoing relationships
TransformationIterative Improvement
Evolve services through continuous small improvements based on feedback and data
EvolutionAdaptive Evolution
Design services to evolve in response to changing contexts and user needs
Evolution